Peruvian Pima Cotton

When we shop for babies, we often look for 100% cotton clothing. And more specifically nowadays organic cotton for health and environmental reasons. The fact is that 100% organic cotton doesn’t necessarily translate to high quality. Much like wine and wool, cotton fibres vary widely depending on their attributes and can make a big difference to the durability, absorbency, breathability and price of the fabric.

When it comes to Peruvian pima cotton, we are talking about the cream of cotton crop. It is not Supima like many would have come across or any other cotton variety. Peruvian pima cotton is regarded as the world’s finest. Its extra-long staples, almost double the length of normal cotton fibres, is what makes fabric that is woven from this fibre exceptionally soft and highly resistant to pilling.

So, what else makes it more superior? Unlike other cotton which is usually machine-harvested, Peruvian pima cotton is hand-picked, allowing it to not only preserve its fibre length but also avoid contamination from any impurities. It is also grown free from any pesticides or synthetic fertilisers in the ideal conditions of Peru’s northern coastal valleys. In other words, it is essentially organic and naturally hypoallergenic.

When we created this brand, quality was at the forefront of our minds. We researched what was currently on the market and while there is an abundance of baby clothing brands, they are not necessarily of high quality.
We wanted to create a brand for the discerning parents seeking only the best for their child(ren) and so here we are. We present you, Feyre.