Founded in 2020, Feyre (pronounced "fair" / fɛər /) is an Australian baby e-boutique offering premium baby clothing and accessories using the finest fabric and materials that have been carefully curated.

Finding the balance between beauty and function

From the very beginning, we set out to create products that are not only elegant but also practical. We listened to mothers (and fathers) and gift givers to understand their needs so we can find a balance between the two. Each of our pieces have been designed and crafted with this principle in mind.

Our elegant baby clothing come in white or soft hues made of 100% Peruvian pima cotton, making them not only timeless pieces but also more durable than baby clothing made of conventional cotton.

The Joy of Gifting

Gifting is often time consuming and quite frankly, a chore for many. It is, however, at the core of what define us as a brand. We are not only just focused on parents but also gift givers. With our beautiful and thoughtful baby gift sets curated for different occasions from baby showers to milestone celebrations, we want to help simplify this process so gift givers can focus on cultivating relationships and create precious moments with their loved ones.


High quality

All of our baby garments are made of the luxuriously soft Peruvian Pima Cotton. Grown in the perfect climate and soil conditions of northern coastal valleys of Peru, Pima Cotton is an extra-long staple cotton, meaning that each fibre measures up to almost double the length of normal cotton fibre. The result is a fabric that exudes a brilliant lustre and is extra soft and silky to the touch.

We have also chosen this fabric because the hand-harvested cotton has different qualities to machine harvested cotton, making it extremely durable and highly resistant to pilling.

More importantly, Peruvian Pima Cotton is naturally hypoallergenic and while light to wear, provides superior warmth – perfect for babies and their sensitive skin.

Thoughtful and practical designs

We’ve had many conversations with parents to find out what we can do to make baby clothing better. Our products are not only beautiful but also well thought through for convenience and comfort.

We’d love to hear your feedback on our products or any suggestions you may have. We strive to create better products for parents and babies as we grow and evolve.

Ethically made

How our product is made is just as important as the quality of our products. Our garment factory ensures that everything is produced to the highest standards in the best environment. We also offer fair trade apparel featuring embroidery handcrafted by female artisans in Peru.

Sustainable apparel 

The production of Pima cotton is generally less impactful on the environment than other types of cotton production. While the vast majority of cotton production worldwide is done by machines, Pima Cotton is usually handpicked, which helps retain the integrity of the cotton fibre. By using this method, less waste is produced, which lessens the environmental impact of producing this type of fabric.

Pima cotton is classified as “extra-long staple cottons”, meaning that they not only produce a luxuriously soft fabric but also one that is incredibly strong. And because of the way it is harvested, it is highly resistant to fraying, tearing, pilling, wrinkling, and fading. Our goal is to produce longer lasting and better washing garments that can be worn and passed down from one child to the next.

In addition, all of Feyre’s packaging is made of recyclable materials. We are committed to minimising the packaging we use for non-gift orders so we can reduce the amount of unnecessary waste – it is little things like this that make a huge difference.